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Continuing our discussion about the three phases from the video-to-lead funnel, let’s check the second phase: convert. As you know, prospects undertake the video-to-lead funnel in the top in the “engage” phase, move down through the “convert” phase, and lastly enter the “nurture” phase.

Once you’ve engaged your prospects with videos that help solve your prospects’ problems, present tips and best practices, expand upon a meeting, or else engage your prospects and build trust, the next thing is to convert them from casual visitors having a passing interest into legitimate leads with a genuine curiosity about your offer.

The convert phase gives you an ideal opportunity to showcase your organization, product, or service as well as prove that you could deliver upon your promise. Videos well suited for this phase of the video-to-lead funnel fall under the following three general categories: overviews, demonstrations, and testimonials.

Video Overviews

Video overviews are short Web videos that demonstrate case your organization, product, or service. Remember, your prospects have already been engaged by viewing earlier videos. At this time, you may have solved a problem, shared interesting ideas, or interviewed a vital leader; in short, you’ve earned a diploma of trust together with your visitors. They’re now a lot more open to learning more about both you and your offerings. A video overview showcasing your organization, like a company tour, or your products and services typically increase prospects’ time on a website by four times over baseline. Not just that, your customer has become much more informed when entering the sales cycle.

Video Demonstrations

Engaged prospects may actively seek more information because they begin forming their buying decisions. For instance, if you’ve discussed an issue inside a Web video and mentioned that your product was created like a fix for your problem, an engaged prospect may look for an exhibition video to determine the product in action. Demonstration videos educate and inform prospects concerning the product or service, reinforce benefits, and serve as evidence of concept. Sure, you can say that your widget sets up in less than 10 seconds, however the real proof is in actually seeing the widget being set up – in under 10 seconds as promised. Web video can do that. These video demos also position you being an expert who understands the challenges and problems prospects face, and they show you have the best solution.

Video Testimonials

Video testimonials are particularly powerful. Again, you say how wonderful your products is day long but your word isn’t nearly as trustworthy as those of a prospect’s peers. Video testimonials show proof that the service or product has served others extremely well. For instance, which of the following is much more credible: “Our widget will save you $1000 per year in utility bills” or “This widget paid itself off within the first month and saved me over $1000 this past year on my electric bills”? Video testimonials function as an accelerated, and effective, type of word-of-mouth advertising.

The video-to-lead funnel’s convert phase is an important phase where one can build upon the trust you’ve already earned together with your prospects.

Today’s online customers want to see, hear and get an understanding for the service or product. Believe for viewers to obtain close up and personal than showcasing your products benefits with a video? From the video spokesperson to a product demonstration to full animated video, Visible Conversions delivers video solutions to shape your prospect’s buying decision. The surest, fastest way to get conversions in your website is as simple as enlisting the combined expertise of a creative marketing team and full-service video production team – Visible Conversions.

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Telemarketing']);" href='http://www.tradeseam.com/smallbusiness/buying-guides/view-buying-guide/1173/Telemarketing' target='_blank'> Telemarketing call centers are confronting a grave challenge that has gained impetus in the last few years – legislation restricting sales calls. Regulation of telesales services has the support of the general public and is also supported by both democrats and republicans. Even though this puts some pressure on telesales, it is also an chance for top quality organizations to prove their worth by adding value to businesses and consumers.

Telemarketing regulations – a mutating challenge

The difficulty of following new regulations limiting sales calls is further complicated by the recurring modifications made to them. Old laws are regularly modified and new laws created that frequently have overlapping jurisdictions. Telemarketing services have their work cut out in keeping current with the legislative environment.

Following are some of the rules a telesales and lead generation companies must comply with to steer clear of fines are:

* Curfews: You are not allowed to call consumers all day. There is a specific time range within which the call should be made.

* Do-Not-Call lists: People who have registered on Do-Not-Call lists cannot be called. Telemarketers are supposed to cross check the phone number with the list before making a call. Such customers can be called under certain exceptions only. Do-Not-Call registries are managed at state and national levels.

* Licensing: Some states require vendors to obtain a license to operate. Some states also expect the company to be bonded. These requirements impose more paperwork and extra fees.

* Mandating caller ID transmission: Consumers can use call screening to divert sales calls to voice mail or decide not to pick them at all.

* Content restrictions: There are laws that regulate what one call sell on the phone and even the way one can market. This is very restrictive and forces additional vigilance.

Effective telemarketing – merging compliance and sales

Regardless of the many constraints, telesales can still constitute a business’ marketing mix. Companies can maintain their phone-sales initiatives by following these strategies:

* Optimizing on existing customer relationships: Law allows calling a customer who already has a relationship with the company, even if she is registered in the Do-Not-Call list. By cross-selling to these customers, the business keeps the doors open for future sales. To start a relationship with a new customer, loss leaders or selling low cost products during the first contact is a good tactic to develop the client base and enhance the chance of making more lucrative sales at a later date.

* Supporting telemarketing with other marketing strategies: Organizations typically use multiple marketing strategies to promote products and offers. Marketing materials such as newsletters,direct mail and email also work well to introduce customers to call center numbers and to obtain their consent for calls.

* Getting permission to call: Laws also exempt instances where customers on Do-Not-Call registration list give consent to receive calls. Businesses can get customer’s consent via contests, affinity programs or special offers.

* Being professional: The reason why telemarketing is regulated so strictly today is because of the indiscriminate cold calling used by unprofessional call centers in the past. The calls came close to customer badgering and telesales faced a lot of flak for it. Top quality telesales vendors maintain lofty standards by respecting customer’s time and willingness to entertain a call.

New laws, though limiting, have raised the bar for telemarketing services. With the elimination of unprincipled call centers, quality service providers can distinguish themselves with their services and strategies to get customer buy-in.